Outreach, Recruitment, and Education Core

To prevent and effectively treat Alzheimer’s disease by 2025 – as set forth in the National Plan to Address Alzheimer’s Disease – will require effective collaboration and communication between researchers and the community.  The UCI ADRC Outreach, Recruitment, and Education (ORE) Core aims to increase community knowledge and awareness of healthy brain aging, Alzheimer’s disease, and research participation opportunities through a variety of education and outreach activities.  Some of these activities include quarterly distribution of the MIND Matters newsletter, weekly updates to the UCI MIND BlogFacebook, and Twitter, quarterly ASK THE DOC panels, the annual Southern California Alzheimer’s Disease Research Conference, participation in health fairs, and presentations for community groups, including a family education series and distinguished lecture series.  In addition to these activities, the ORE Core engages in ongoing projects to better understand community knowledge and attitudes toward clinical research participation, with the goal of improving enrollment in Alzheimer’s disease research studies. One of these projects is the UCI Consent-to-Contact (C2C) Registry, a new online tool to help match adults interested in research participation with clinical studies at UCI.

Another focus of the ORE Core is outreach to Asian Americans, who represent a large portion of the Orange County population.  Asian Americans are the fastest growing minority group in the United States and few studies are available to instruct potential cultural differences in dementia prevalence, caregiving, attitudes toward diagnosis, or participation in research.  With guidance its Asian American Advisory Board, the UCI ADRC engages the Asian American community in brain aging research through culturally tailored education materials and events.

Outreach, Recruitment, and Education Core Leaders: